Find clarity in what’s next for your brand.
Hi! I am Katelijne Van Loo — brand strategy consultant. I work with founders, CEO’s and leaders who believe in the long-term value of a strong brand.
If you want to unlock your brand’s power as a lever for growth, I can help.
Are you curious to learn more about what is key for brand growth? Read my article on this topic in Dutch or in French.
My Services
Brand Strategy
I start by diving into the universe of your business, so I can really understand where your brand stands today. A streamlined and collaborative process will then help us clarifying and defining your brand’s positioning. The result will be a strong set of attributes, allowing to create distinctive brand codes that will make your brand stick in the consumer’s mind. As in all good trades, we first get the basics right.
Brand Plan
A great plan will deliver short term results within the year and set up long-term advantage from stronger brand equity.
I help you balancing the long and the short, defining your audience and objectives, shaping budgets and outline the skills for effective execution.
Tactical Support
Sometimes you need a trusted sparring partner. I can guide your team, help keep execution aligned with your strategy, and connect you with the right creative professionals when needed.
Inspiration & Learning
I love to share what great brands can achieve. I create inspirational talks, made-to-measure workshops and organise training sessions. I tailor each session to your context, to spark impact and support transformation.
Wondering
how to turn
your brand
into a strong business asset?
Selected projects
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Continents Insolites
Continents Insolites is a well-established name in premium travel for over 40 years. I helped refresh the brand to strengthen its position and support its expansion. Read more here.
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Knees to chin
Knees to chin is a rising star in Belgium’s fast casual food scene. I helped clarify the brand strategy and shape a structured brand plan. Read more here.
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Mekanika
Mekanika is a fast-growing CNC machine company. I helped clarify the brand strategy and supported the structuring of the new marketing team. Read more here.
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Luxury Hospitality Project
I enjoyed helping this team of ambitious entrepreneurs by doing the positioning work for their new high-end hospitality concept. Read more here.
Let’s Talk
From strategy to tactics, I can help you achieve clarity in your brand strategy, define a long and short term brand plan and how to execute it.
Together we will turn your brand into an investment, not just a cost.